Andrey Akimov, PR Director of Game Insight
Dubai World Game Expo conjunction with Big Entertainment show, Middle-East’s Largest Media event with Exclusive to Trade and Media only visitors this year brings you blend of International and Regional Free2Play, PC and Browser-Based Game Developers at same time with Dubai World Game Expo Summit with some of the Best Speakers to Dubai!
we went one on one with Game Insight’s PR Director Mr.Andrey Akinov
Founded in Moscow, 17 Studios inside Game Insight with over 1000 Staff and Branch in San Francisco, Representatives in Brazil and Development Studios all over Russia and in some other European Countries
Do You think Middle-Eastern Video Game Industry is going to be considered as Most Important Industry in the World?
Actually Yes, Because All experts and analysts say that the Middle-East market is one of the most emerging markets especially if we speak about Mobile, Integration rate of Mobile phone is very high here and everyone can afford two or least devices. Mobile Internet is developing very quickly and Mobile Internet is one of the most important element in Mobile gaming (For Example; Mobile Games are downloadable Via App Stores on devices which use Mobile Internet) Many Mobile Game Requires Staying connected to WiFi or to Cellular Data. If You look at all the factors, Middle-East is growing rapidly and we are seeing Good Growth in coming years. One of main reasons why our company and other company’s are looking more closely to this region and that is why, We try to bring games to Middle-east. So to your question, Yes. This is already an Emerging market and its going to grow.
Would you have a Branch, Development Academy or Representatives here in Middle-east?
Probably Yes, usually we look at the market before stepping right in the region. We will establish an office, but it solely depends on the market. In most cases, Offices are dealing with marketing and promotion. As I said earlier, Development is only in Russia seeing talented developers in other regions then why not? As I said, We have 17 Studios in our Office starting with Most of the Developers being an Independent developers who later joined the Family and became a part of Game Insight.
Would you develop console games in future?
We basically make only Mobile games because we believe and see that the mobile game is most dynamic part of video game industry and is developing very quickly, Mobile phone? Every single person owns a Phone, So the potential of market is still not used yet,We will see quick growth in a year or two. As you know about Console or PC games, the market is not so quick but Mobile Gaming Industry has much quicker growth compare to others. That’s why we consider Mobile Game market is most dynamic part of Video game industry and That’s the main reason of us being here in this Segment.
You must be logged in to post a comment.