EA Mobile is pleased to announce that The Sims FreePlay was crowned the winner of the Social & Entertainment category at the 2012 Meffy Awards in London last night. This category celebrates the best and most commercially successful applications that are focused on ‘fun’ – be it entertainment or social networking. Judged by an expert panel of independent journalists, analysts, academics and VCs the Meffys are widely recognized as the most established and coveted global awards in the mobile media industry, and a benchmark for measuring success and rewarding innovation.
“Congratulations to Electronic Arts for winning the 2012 Social and Entertainment App Meffy. The successful roll-out of the free-to-play model on this evergreen brand demonstrates the changing ways consumers are engaging with mobile games and apps,” said Rimma Perelmuter, MEF Executive Director.
The Sims FreePlay launched in December 2011 on iOS and February 2012 on Android. Since launch, The Sims FreePlay users have been rewarded with numerous and regular updates, adding immersive, high quality gameplay. Updates have included Valentines, Marriage & Babies, Toddlers and, most recently, Social – adding “The Party Boat” and “The Sims FreePlay Nightclub”, all for free.
The Sims FreePlay is a new rendition of the beloved life simulator, combining the features fans love with a brand new experience for your iOS or Android device! Players can build and personalize their own town by choosing careers, cars, clothes, homes, friends for up to 20 Sims, choosing their jobs, pets, cars and more in the deepest Sims experience for mobile yet.
The Sims FreePlay has received both critical and commercial acclaim, peaking at #2 Top Grossing on App Store and Top #5 Free App in over 50 countries.
The Sims FreePlay is now available on the iTunes App Store and on Google Play.
