Electronic Arts (EA Games) signs Multi-Year Agreement with Professional Rally Driver and Internet Phenom Ken Block for Need for Speed!
Ken Block is the New Racing Adviser for the “Need For Speed” Franchise, leading his unique insights into action and adrenaline of racing to higher redline to help keep Need For Speed “Top of Video game Racing” years to come.
In Addition, Need For Speed Franchise is also sponsoring Ken Block and his 2013 Ford Fiesta ST racing car and will be working with Block on the release of Gymkhana SIX, upcoming installment of the award-winning, record-breaking viral video franchise, through NeedForSpeed.com and Need For Speed YouTube Channel, being a Block fan..I am really excited about Gymkhana SIX!
Official Words
“Partnering with EA and Need for Speed is a natural fit for our team. I feel like we both have the same goal in mind — to let people live out a fantasy of really pushing the limits of what you can do in the driver’s seat,” said Ken Block. “It’s that special mix of fast-pace, raw speed and over-the-top fun, which has made the Gymkhana series a success, and something the Need for Speed games capture really well. We’re both excited to show you how we’re taking things to a new level in Gymkhana SIX in just a few weeks.”
Marcus Nilsson, Executive Producer of Need for Speed Rivals added, “I couldn’t think of a more exciting and more appropriate partner to have for Need for Speed. Ken’s a true master of drifting, handling, and really turning the streets into a playground for cars. We were already huge fans of his at Ghost, and we know he will be a great asset in helping us provide gamers the most adrenaline-filled and fun racing experience in the industry as we move forward.”
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